8/31/2023 0 Comments Website about us pageAs such, write about your values and mission statement to highlight the advantages and solutions you are providing to your customer. When a potential lead visits your about us page, they will be looking for a reason to trust you with their business. This is the perfect opportunity to introduce your business to prospective customers and show them the benefits of choosing your services or products. What makes your website’s about us page one of the most viewed webpages? Why An About Us Page Is A Critical Element of Any Business Website Showcases Your Brand IdentityĪn about us page tells your story, detailing how and where you began your company as well as where you are now. This page allows you to create a direct connection with your readers, identifying yourself as someone they would like to work with and trust.Ī generic and vague About Us page has the opposite effect, portraying you as another one in a million companies, making your business and website easily forgettable and often passed over. Your About Us page allows you to personalise your content by telling your story – without worrying about SEO and service descriptions. If your About Us page is not representing your brand identity, creating trust, and showcasing benefits to users, then you’re not utilising one of your website’s most important pages.
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